DailyFX's Free Trading Guides
DailyFX is a subsidiary of IG Group. It was a web portal with trading news and analysis, attracting 34 million people annually. Traders and investors could benefit from its free guides, webinars, and various tools to track market instruments.
From 2024 onwards, dailyfx.com redirects to IG.
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Time
- Dec 2021–Mar 2022
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My roles
- Product Designer
- Accessibility Expert & Auditor
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Team
- Me as a designer
- Scrum team of developers, QA, SEO
- Financial market analysts in the UK and China
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Outcomes
- Increased the conversion rate by 36%
- Improved keyboard navigation of the main lead‑generating page
- Sped up mass selection, making it more popular
- Introduced live search and filtering by categories to aid in discovery
- Enabled the editors to feature specific guides depending on the market